HOW TO AVOID SOCIAL MEDIA BURNOUT
So many entrepreneurs ask me how to make operating their business less draining.
They ask things like:
"How can I keep showing up? It's so exhausting."
"How can I keep nurturing the leads in my facebook group?"
"How can I be on instagram, and facebook, and twitter, and tiktok to get clients?"
Firstly, there are several apps available to help you manage your content, and plan ahead of time such as Tailwind, Planoly or Later. Take some time every week to schedule out a week's worth of content. But the real problem here isn't about showing up consistently. The problem is that when you show up, you are looking to get something from people. When you try to "get", you are expecting likes, or comments, or sign a client.
When you approach an activity in your business to get something (comments, likes, admiration, sales, enrollment) you set yourself up for burnout. The truth is, out of a 100 people that even see your content, only 10 will ever make a move. And most of the people who hire you never like or comment on your content. So, 90 out of the 100 times you're making lack of engagement mean something negative, when really people are still watching and consuming your content.
A lot of my clients come to me with thoughts like: "I did all this work for nothing" or "No one cares about what I have to say" or "no one is even engaging with me". That tells me that they are only posting to get a sale.
What if you showed up to give instead? What if you showed up give value, give help, solve a problem for your people without expectation?
The spirit of giving will infuse your marketing with love for your clients, and it will draw them to you.
The intent is to serve, and to leave people better than they were yesterday.
The next piece of advice I have for you is to notice where you are perfecting. Are you trying to curate the perfect instagram feed, create the perfect post, or spending days figuring out your tag line? What if you could simply be more truthful instead of trying to market like everyone else?
What if you could use your business as vehicle for change - to shed light on an old perspective, to add value to a conversation or to teach something old in a new and novel way?
When you show up to give, you'll never feel exhausted. When you show up to share because you believe in the power of your message, you will never feel drained.
Finally, it goes without saying that rest is essential to your business. If you're always in action, you will inevitably burn out. It's simply not a sustainable way to be everywhere, all of the time. So, find one platform that works really well for you. Show up there as often as you can giving consistent value. Rest as often as necessary.
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Wanna learn how to earn more without burning out? Schedule a free strategy call while I'm still offering them!
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